January 12, 2022, time as every year for the great parade of consumption, the festival of reductions .
During this period, we will certainly take the opportunity to remind you that it is important for us to continue to break away from the pace of production of traditional fashion , which is completely disconnected from ecological realities .
We're going to do it because it's important to repeat it and it's really important to us.
We will also remind you that our price is the right price. This is why we have no interest in selling off our pants , or our permanents as we like to call them. Pants that already fairly compensate all the stakeholders who work on their production. Behind each step, there are people .
The producers of raw materials, the weavers , the dyers , the manufacturers , the transporters . And then there is us . When we talk about this famous fair price: it applies to them , it obviously applies to you , and it also applies to us .
We are a brand that has fought to exist and it's been (already) 7 years today . We have always wanted to maintain this quality/price ratio that characterizes us and that we wanted to maintain even as we grew!
Seven years later , the reality is quite different. Like us, you follow the news a little and you may know how much the cost of energy has increased historically .
That's not all. Due to the shortage of raw materials and a strong recovery in demand, the prices of many materials used for our pants have increased (very) significantly in the space of a few months. Cotton increased by 54% and organic cotton by 100% (initially already more expensive), for which demand has exploded, even though it represents only 1% of global cotton production.
Logically, labor costs have also increased, which ultimately remains positive. Added to this is the issue of transportation . Severely disrupted by the economic recovery, maritime transport has seen freight prices soar by a factor of five, and by domino effect, the prices of gasoline and therefore road transport .
However, there is no question of going back to our fundamentals .
1. Quality 2. Eco-responsibility 3. Fair price
No, we will not fall back on synthetic fiber because the quality of our products is the basis of your trust .
No, we will not leave Europe to produce further afield at a lower cost, because our social and environmental concerns are real, and we know how much they matter to you too.
January 12 : The great consumer parade, the celebration of discounts, the sales. More than ever this year, we're going to be breaking away from traditional fashion because the reality is clearly not about sales. We're committed to maintaining this quality/price ratio , which is the foundation of your precious trust.
Let's get down to business. In 2022 , the fair price we've been talking about from the beginning will no longer be fair for us unless we adjust it a little. We can't get around this upward trend any further : some of our prices will increase somewhat, and as you'll have understood, they will still be fair prices .
It's happening on January 26th and we wanted you to know.
Thank you for supporting us in our sustainable approach , you can find all of our commitments on our #Plusvertelamode page.
If you have any questions, please feel free to contact us using our online form or on our social media!
