Here it is. Our brand new range of permanent women's jeans, 100% denim, 100% responsible, is available. We took our time, we did the work of artisans. We wanted a range with a soul, and that results in 7 strong characters. Lots of femininity, a real robustness, and zero room for chance. You know exactly who you are and what you want, so one of them is bound to connect with one of you. We're very proud of this range, shall we present it to you?
7 Jeans
Diversity . That was kind of the watchword when we got together to put down on paper the guidelines for this new range of women's jeans . We laid solid foundations on our very first women's range in 2019, today we're hitting at least 7 times harder . Now we know who you are , and we know above all that you are damn different. Your generations , your body shapes , your lifestyles , your references , your personalities are different. So we wanted to create 7 models with 7 strong characters , so that one doesn't encroach on the territory of the other. Thus, we have the deep conviction that one of them will necessarily be connected to one of you. Rock, vintage, street, workwear , their faces are multiple and they will live differently on each of your legs.
5 cups
Slim
These faces are first drawn by cuts . We kept two slims and we took only the best from them. Exit the skinny , we talk to you about a slim, a real one. The one that hugs the silhouette without oppressing it, the one that leaves enough leg opening to slip in your most beautiful cuffs. The one that gives you a resolutely vintage look . Patinated black or indigo blue , you have to see it to believe it.
Carrot
There is also the carrot jean , the one that makes the entire workwear culture proud . Creating work trousers is a real job. It is the subtlety of these lines that tighten from the thigh to the ankles, ensuring impeccable continuity. Its assertive style is (also) obviously due to its old blue that evokes work overalls, and to its finishes . The star: a thick seam that runs down the front of the leg . One thing is certain, it does not leave you indifferent.
Right
Then there's the straight cut , and there's definitely nothing boring about it. It's never been so trendy, yet it's the ultimate fashion icon . It has no gender, or rather, it mixes them all. Your look will be street-style and at the same time very feminine. Its high waist obviously has a lot to do with it. So, we couldn't resist the idea of offering it two versions . A nuanced medium blue and an extremely soft and delicate aged black .
Flare
The Flare is perhaps the most retro of the team. Its flared lines give it a crazy charisma and an unfailing femininity. Long or short , it often hits the mark. To bring it a certain modernity, we chose the most natural shade . A pretty ecru with cultivated roughness, enhanced by camel-colored stitching : the marriage of the two is quite exceptional.
Girlfriend
We see you coming, you're probably much more familiar with the boyfriend cut . Subtlety is more or less vast. The girlfriend cut that we preferred this time, is slightly less loose and in our opinion a little more elegant than its competitor. However, it certainly remains our most casual cut , a style that we amplified with a mid-rise waist . Fans of cuffs : go for it.
4 seasons
The promise is ambitious and we stand by it 100%. Ultimately, that's the whole point of offering you a unique range of permanent pieces , far from seasonal collections and overproduction. These women's jeans aren't fashionable because they outshine them.
The idea: that they accompany you through the seasons and cross the years without any difficulty. With them, the projection is simple: except in critical cases of heatwave, they are adapted to all situations . They absorb the summer sun and diffuse it easily in winter. In terms of profitability, we are at the maximum.
3 certifications
This has been one of our areas of work since 2014: working towards more sustainable fashion . This was one of our objectives in 2020 , to generalize the use of natural materials and in particular organic and/or recycled cotton . This range of women's jeans is further proof of this. This is embodied by 3 certifications which vary according to the 7 models.
GOTS ( Global Organic Textile Standard) is a label that certifies not only decent working conditions but also respect for the environment and certifies a product that does not affect the health of those who wear it. GRS (Global Recycle Standard) ensures on the one hand the recycled content of a product and on the other hand verifies compliance with environmental and social criteria . Finally, OEKO-TEX certifies the health and ecological qualities of textiles and leathers, guaranteeing the absence of toxic products for the body and for the environment .
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